Monday, March 9, 2015

FAPA Spring Conference 2015 Recap!

CEO Janet Beasley, at our table with some info for aspiring authors 
Saturday morning authors and publishers gathered together at the NOVA Southeastern University in Orlando, Florida for the Florida Authors and Publishers Association (FAPA) Spring Conference on Social Media Branding.

JLB Creatives Publishing team members Janet Beasley, CEO and Elise VanCise, Media Director attended the conference as speakers and representing JLB Creatives Publishing company. Joined by Ken Countess of  The Countess Group.

Mr. Countess was the first to speak and gave an informative session on how important social media has become a major marketing tool for authors and other small businesses. He gave us some great information on what to do and what to say in the social media-verse.

Janet talks about JLBCP and what we do to promote our authors! 
Next up, the JLB Creatives Publishing team! CEO Janet Beasley introduced and spoke about JLB
Publishing and what we do for our authors. Did you know our publishing team has over 100 years experience in the publishing industry? You can check that fact out by visiting our website

After Janet, Elise VanCise took the stage and spoke about the differences between branding and marketing and how to create images to focus on your author brand or your author products.

After the sessions came the Social Media & Branding Panel. There were discussions on many aspects of social media and how it plays into marketing strategies, how often should you post to a media site, how important are mailing lists, hashtag etiquette and more.

Elise talking about the importance of having a social media platform
The JLB Creatives team came home armed with some great information and excited about jumping back into their social media campaigns.

Huge thanks to FAPA for allowing us to speak once again and we look forward to the next great event!

As always don't forget to drop by to see what's new on the bookshelf or submit your novel for consideration!

JLB Creatives

JLB Creatives Blog Hosts

JLB Creatives Blog Hosts
JLB Creatives Editor Dar Bagby (L) and JLB Creatives CEO Janet Beasley (R)